Photographs (and vinyl text) One printed set of 202 images 6” x 4” inches (15.24 cm x 10.16 cm) inclusive of 0.2cm white border. Giclée printing 202 digital jpeg files...
One printed set of 202 images 6” x 4” inches (15.24 cm x 10.16 cm) inclusive of 0.2cm white border. Giclée printing 202 digital jpeg files Vinyl text supplied as a high-resolution PDF
Fairytale for Sale exists as an inter-changeable installation. Images can be placed in any configuration on the wall. The number of images shown at any time can be changeable. The work can be exhibited across multiple sites at the same time. Digital files to be sent to the exhibition venue. If physical prints are made from the files - evidence of physical images being destroyed after exhibition must be supplied. Images to be stuck with double-sided tape behind each image. Or tacked on the top two corners with pins.
Variations The work can change in scale depending on the space and the location. Images can be shown alongside the vinyl text (optional).
UK wedding customs and the fantasy, performance and trophies of the ‘big day’ are explored in this series of 202 found photographs of wedding dresses for sale and an accompanying text work. In each found image, new couples or brides display traditional garb and time-worn wedding poses. But these are not wedding photographs; the brides themselves have obscured their faces in these photographs: heads are chopped off, and faces are covered in black pen, digital cut-outs or smiley faces. Posing as a bride-to-be, Natasha Caruana contacted the brides to discover their motivations for resale. These reasons can be read in some of the images of email exchanges and via the vinyl text tag cloud. The work raises questions about transactional elements of the marriage contract and the props of the big day. Historically, a wedding dress would be kept in the family for generations. Now the wedding dress becomes a ‘prop’ and once happiness has been performed and shared online the dresses that were once sacred have become disposable.